Analysing a film poster

This is a film poster advertising the release of a new horror movie 'The Women in Black'. The lighting clearly denotes that the genre is horror as it is high key lighting which is quite unusual, yet it creates the typical unnaturally lit effect that is commonly seen in the genre of horror. This is because it creates dark shadows which makes the face seem more daunting. An effect has been used to make the eye of the protagonist stand out, making them seem unnaturally bright, this could connote fear, it also makes the protagonist seem almost supernatural, or spiritual. The man also seems to be showing a direct address, this could be to draw attention to his supernatural eyes, it could also -supported  by his furrowed brow- could be signifying his desperation and fear. The fog in the background supports this, creating an unnatural, supernatural mise-en-scene. Similarly, the font is made to look as if it were glowing, masked by the fog. There seems to be the shape of a face in the fog, this reinforces the genre, whilst showing the clear villain or evil character in the film, this is supported by the line next to the image 'Do you believe in ghosts?' this is to intrigue the audience. The also seems to be a slight hazed blurr around the image this could be to emphasize the fog effect, it could also be to draw on the surrealism. In order to advertise the film the protagonists name is clearly shown 'Daniel Radcliffe' this is to attract fans in association. This is commonly seen in film posters as it attracts the target audience.