This is the official website for the box office film 'The Cabin in the woods', rated 15. As you can see they have used one main image for the background which seems to be a foggy wood obviously linking with the title. In the foreground another image, a typical wood cabin seen in more traditional films such as 'Friday the 13th' etc. However, the cabin has been distorted to create a more eerie feeling linking with the narrative of the film: showing a setting, and creating a supernatural feeling possibly implying there may be ghosts, or monsters, like a typical horror film. The graphic also moves, the bird flies and there is smoke coming out of the chimney, this is the websites unique selling point, as it links with the film whilst making the website more fitting for the genre. At the top of the page are links showing what pieces the writer and producer have been involved with before, 'From the writer of cloverfield' and the 'Producer Joss Whedon'. This creates a stronger advertisement for the film in association with the other films the writer was involved with, due to the fact it attracts a specific target audience, whilst it also means that if that film or name is searched it will come up on a search engine again, attracting a more specific target audience to the film. The red writing shows a review, this writing then fades bringing up a rating, then another review. Both the bold font and colour red work particularly well as they stand out, which is ideal as they are the strongest form of advertisement on the website, showing reviews from recognised magazines.
To the right is the title of the film, written in the same font as the film poster, and billboards, the same or a similar font has also been used throughout the whole of this front page of the website. This creates a brand identity, as the style of font and the wide spacing can easily be recognised in association with this film, similarly the strange unique graphic on the left side. Underneath the film title there are hyperlinks to other pages on the website, such as the 'trailer'. When this hyperlink is clicked it takes you to 'youtube' this shows there has been synergy of companies between the film company and youtube in order for them to use their website to play the film, benefiting both companies as it means it creates a better advertisement for the film while advertising the website 'youtube'. Similarly as you can see there is a link to the 'twitter page'. The bottom link is for a competition, this makes the audience feel more involved, and, take something personally beneficial from their interest in the film.
